Henselite wanted to assess the effectiveness of online advertising, in particular advertising on the SportingPulse Lawn Bowls network, compared to their traditional printed media buys.
The objective of the campaign was to:
- Promote awareness of the new Henselite product range.
- Engage and drive consumers to the Henselite website where they could research the various products online.
To drive traffic to the Henselite website.
Strategy & Execution:
Henselite decided on a simple static ad which was served to Lawn Bowls sites for three months receiving a strong 30% Share of Voice.
We achieved an amazing average click through rate of .27% over the three month period.
The average CTR over the first month was .33%. With an industry standard of .03% this clearly illustrates the benefits of advertising directly to your target audience.
The campaign was highly successful, resulting in an increase of more than 40% in traffic to the Henselite site.