The stats are in.. the world is mobile and the world is social.
We know some of you love social media - and some of you find it a real drag. However, there's no doubt that as a sport's administrator you need to use the tools available to you to get your messages out succinctly, and importantly, drive your users back to your site.
SportingPulse have a number of tools to help and to allow your users to read your news and info on the go. In fact, we know that around 20% of your members are accessing your data via a mobile device. So, mobile rendering is a hit.. but how should you go about social media in your organisation? Here's some quick tips.
- Think of social media as a touchpoint: Don't use social media as a website. Use it to feed your news and info to your members and drive them back to your site. You'll notice that all SportingPulse articles have a 'share' button within the page. Write your articles as you normally would, and then simply share them to your Twitter or Facebook feeds. Your website is still your homebase of communications.
- Have the conversation: At SportingPulse, we have 3 million people who visit us regularly and overwhelmingly, we are liked :-) - however, even 1% frustration with us amounts to 30,000 people. Ouch. However, our overwhelming experience is that by listening and responding to criticism, whether we deem it 'fair' or not, helps to alleviate frustration and allow us to converse and learn from our audience.
- Plan: A couple of simple things. Before you start your social media career(!), think about your 'voice'. How do you want to portray your organisation. Are you focussed, friendly, wholly professional, or do you have a little fun. If you think about a persona, then it is easy to share a social media workload, as you are giving your organisation the parameters of engagement. Also, it can be really worthwhile to set up a calendar, so you can inform your members, followers and friends in advance of upcoming events and gain support from your audience. Pre-sell tickets, inform of ground closures, etc
- Commit: It may be tough to do the first couple of posts. But as you gan gain confidence on social media you will find your voice. Perhaps the biggest mistake you can make is to write a couple of posts and give up. Planning will help and you don't need to approach social independently. Social media is a shared marketing tool that when used effectively will drive engagement with your website and ultimately, your business. Want to read more?
Here's some tips from our friends at Play by the Rules:
- The World according to Twitter
- Social Media or Social Madness?
- Social media: With opportunity comes risk