SportingPulse proudly supporting the Salvation Army Red Shield Appeal.
SportingPulse has announced its support to the 2011 Salvation Army Red Shield Appeal by pledging $100,000 in premium advertising placement through its network of sites.
SportingPulse hosts the sites of almost 180,000 local sporting teams nationwide attracting an audience of over two million unique browsers each month.
Each year The Salvation Army provides assistance to over one million Australians, and the Red Shield Appeal is the major annual fundraising drive to help finance their vast network of social and community services. Their national fundraising target for 2011 is $79 million.
Chief executive of SportingPulse, Nick Maywald highlighted the importance of supporting the national campaign.
“At SportingPulse, we are excited to be supporting the work of the Salvos. They help so many people in local communities all around Australia with their humanitarian services and it is with great pleasure that we help them promote their national fundraising campaign.”
Major Vic Pitman-Jones Community Relations Officer with, The Salvation Army said that they were thrilled to be receiving the advertising donation from SportingPulse.
“We approached SportingPulse for two reasons; Firstly, because we admired their obvious dedication to local communities around Australia. Their reach into local communities around Australia through sporting teams is unmatched by many.
"Secondly, because of their commitment to not advertise alcohol, it was a good match with the ethos of The Salvation Army. We are looking forward to continuing our relationship with them throughout the campaign.”
SportingPulse’s donation of premium advertising space to The Salvation Army follows a move late last year to ban alcohol advertising across its network of site. Since, SportingPulse has signed large-scale sponsorship and advertising partnerships with Rebel Sport, Baker’s Delight, Red Rooster, NPS and TAC.
The Salvation Army Red Shield Appeal involves a National Doorknock Appeal - which takes place on the last weekend in May each year - a direct mail campaign, as well as the ability for people to donate online at the Salvation Army website.
The first Red Shield Appeal Doorknock was held in 1965 in response to concern about the need for funds to meet the ever-increasing demand on Salvation Army social services.
While the appeal has been expanded and refined enormously since that time, demand upon Salvation Army services continues to increase. Funds raised through the Red Shield Appeal each year are needed more than ever if the Salvos are to maintain their services in the local community.
Secure online Donations to the 2011 Red Shield Appeal can be made via the Salvation Army website. Please visit https://salvationarmy.org.au/donate/secure-online-donations/