Retention Management Introduces New Enhancement to Assist Centres During a Challenging Economy

Thursday March 5th, 2009, 10:05 am ET

CHARLOTTE, N.C., March 5th, 2009 – Retention Management has launched a new Prospect Email program as part of its industry leading member communication service.  An expansion of its automated email services, the new program provides clubs with the tools to increase sales traffic.  The program includes:  

• Easy to use web-interface to create text or HTML prospecting emails
• Follow-up with quest traffic, lead lists and former members
• Emails sent through Retention Management’s certified systems to get past SPAM filters

“Retention Management is committed to making our clients more profitable and we understand that the current economic environment is making it very tough for fitness centers,” says Richard Ekstrom, President of Retention Management. “They need help increasing prospect traffic as well as retaining existing members.  The addition of our new prospecting component to our current member-based offerings provides our clients with a powerful tool to leverage new member marketing dollars without any additional cost to them.”

About Retention Management:

Retention Management, a privately held company, generates custom emails to members and prospective members on a health/fitness center’s behalf, focusing on new member orientation, member attendance, health/fitness education, new member sales and the automation of attrition defense systems. Their company manages the complexities and time demands of running a comprehensive member communication program for health/fitness clubs. 

Contact:

Chris Werte

Director of Marketing

704.527.3363 (p)

704.527.3364 (f)

Skype: chris.werte